Pulse At The Pump

OUTCAST PATP

Source:  Outcast Pulse at the Pump Study, via Equation Research, “Summer Road Trips” May 2014; n=1018

Group Definitions:
America/Americans: Outcast Viewers + General Population
Outcast Viewers: A18+, Drive at least 8K miles a year, have seen video screens at gas stations in the past 6 months,
and live in a 5-mile radius of an Outcast station
General Population: Balanced age, gender, and region (nationwide), and have not seen video screens at gas stations