Nov 4, 2008
Outcast Expands Leadership Team
Digital Media Powerhouse Names Sean Lyden Vice President, Product Strategy
Santa Monica, Calif. – Nov. 4, 2008 – Outcast – the leading digital out of home company that offers advertisers unparalleled, interactive access to a national footprint of on-the-go consumers, announced today that Sean Lyden has joined the company as vice president, product strategy. Lyden will be a key member of the executive team, responsible for developing Outcast’s product strategy. He will report to chief media officer Nathan Gill.
Lyden joins Outcast from Yahoo! Inc., where he served as senior manager of international product strategy. There, he played a key role in developing the company’s news, sports and entertainment properties worldwide. Prior to Yahoo!, Lyden was director of business development at Internet Brands, Inc., where he managed the product and business development initiatives for the company’s automotive websites, including CarsDirect.com. He also held a senior product position at Move, Inc., leading a product turnaround for the flagship Realtor.com site, and an operations planning role at The Walt Disney Company.
"We are excited to add Sean to the leadership team to drive continued innovation across our network through a host of next generation interactive services," said Gill. "Sean's deep understanding of new media and track record of driving consumer acceptance of interactive services while increasing advertiser value will expand Outcast's leadership in delivering effective, measurable media for our advertising clients."
"Outcast is well positioned to be a leader in the digital out of home sector, which is especially appealing as advertising dollars are increasingly dedicated to this medium," said Lyden. “I am extremely impressed by what the team has achieved and look forward to delivering a product strategy to achieve maximum growth.”
About Outcast
Outcast is one of the largest digital out of home networks, reaching valuable on-the-go consumers at multiple touch points throughout the day. Outcast boasts the most measurable at-the-pump digital network and an extensive retail network, with partners that include Shell, ConocoPhillips, Holiday Superstations, Walgreens, Sears, Kmart, Albertsons, Stop N’ Shop and others. With a reach of more than 25 million consumers in over 900 locations, Outcast delivers high quality programming and targeted advertising to nearly 6,000 digital LCD screens with rich audio in high traffic locations. Outcast is privately held and is headquartered in Santa Monica, Calif. For more information, please visit www.Outcast.net.
Dena Cook
Brew Media Relations
PH: 310 526 8567
