May 6, 2009
Outcast Demonstrates Strong Consumer Engagement with High Ad Recall Rate
Nielsen Survey Finds Notice Rate Exceeds 90 Percent; Consumers Say Outcast is a Good Source of Product Information
Santa Monica, Calif. – May 6, 2009 – Outcast, the leading at-thepump digital out-of-home network (and formerly known as Fuelcast), announced today the results of a Nielsen survey of gas station customers at Outcast locations. The survey found that Outcast demonstrated superior consumer engagement and a 75 percent ad recall rate. This provides further confidence to advertisers that Outcast is an effective and proven platform for reaching on-the-go consumers.
“Creating consumer engagement is key to allowing marketers to deliver their message, and with our exceptionally high recall rate, we are connecting marketers with the valuable on-the-go consumers,” said Nathan Gill, chief media officer, Outcast. “We created the Outcast network with engagement in mind – high-definition screens, crisp sounds, and a unique 1:1, interactive experience. This is an innovative technology that turns five minutes of idle time into a meaningful conversation between advertiser and consumer.”
The survey of customers at Outcast locations in Los Angeles, Miami, Philadelphia and San Francisco also found:
- More than 90 percent of people noticed Outcast screens
- Outcast has high customer satisfaction:
- 76 percent say Outcast is entertaining
- 72 percent say that Outcast is a good source of product information
- 71 percent say that Outcast makes pumping gas a better experience
- 87 percent of Outcast viewers say that they would watch Outcast media again on their next visit
- Gas station visitors are on-the-go:
- 61 percent were going somewhere other than home after leaving the station
- Of those that were going somewhere other than home, an average of 1.2 stops were planned after leaving the gas station
"The survey shows that consumers are highly engaged with the Outcast Network," said Paul Lindstrom, senior vice president of The Nielsen Company. "This level of engagement, combined with satisfaction for content, strong ad recall rates and high notice rate indicates that Outcast and its at-the-pump network is very effective in capturing the consumers’ attention and delivering advertisers’ messages. Outcast offers advertisers a unique and effective solution."
Outcast is already the leader in the digital out of home fuel space. The company was the first ever company to put digital screens at the pump in 2005, and continues to innovate. Outcast offers the most precise 100 percent measurability in the industry with patented pump activation technology, which begins playing premium NBC content when the consumer lifts the handle. With features like location-based targeting, mobile takeaways and personalized content, Outcast offers the most unique interactive experience at the pump.
About Outcast
Outcast is a leading digital out-of-home network and the pioneer in at-the-pump digital signage technology. With a reach of more than 25 million on-the-go consumers every month, Outcast features premium programming and targeted advertising displayed on 6,000 digital LCD screens in top DMAs nationwide. Outcast offers advertisers unprecedented, 100 percent measurability with its patented pump activation technology. Outcast has exclusive corporate relationships with Shell, ConocoPhillips, Holiday Superstations, and retail partnerships with Walgreens, Sears, Kmart, Albertsons, Stop N’ Shop and others. Outcast is privately held and is headquartered in Santa Monica, Calif. For more information, please visit www.Outcast.net.
Dena Cook
Brew Media Relations
PH: 310 526 8567
