March 11, 2010
Oucast/Pumptop TV Launch Lotto Live ™ Product Enabling State Lotteries to Reach Active Consumers Near Point of Purchase
For more information on Lotto Live Product, Click here.
California Lottery Mega Millions Campaign First to Air Advertising Utilizing New Technology
Los Angeles, CA — Outcast Media and PumpTop TV, the nation’s leading digital media networks at the gas pump, today announced the launch of Lotto Live. The new product enables state lotteries to reach millions of consumers with real-time jackpot information while they fuel their vehicles.
Lotto Live displays the real-time jackpot on screen alongside high-definition creative and rich audio. In addition, Lotto Live can be configured to change messages dynamically based on jackpot amounts and draw dates leading to increased consumer relevancy and targeting.
California Lottery is the first client to take advantage of the Lotto Live product by reaching 24 million California motorists as they fill up their tanks.
Nathan Gill, Chief Media Officer for the Outcast/PumpTop TV joint venture explained, “With Lotto Live we’re connecting state lotteries with millions of consumers within steps of point of purchase. The product’s enhanced targeting, dynamic content, and proximity to point of sale creates an actionable dialog with the consumer that’s impossible to achieve with traditional billboards or radio. We’re delighted that the nation’s largest state lottery has decided to take advantage of this powerful new product.”
With Lotto Live, state lotteries can:
- Display actual jackpot alerts, updated in real-time
- Change video/audio messaging based on jackpot value and draw date
- Include directions to the nearest lottery kiosk
The Outcast Media/PumpTop TV joint venture is the largest and only one-to-one network with a hi-def digital screen at every pump. The joint venture reaches a combined 20 million viewers every month on 12,600 screens at service stations and convenience stores nationwide, including 15 of the top DMAs.
Contact:
Lois Whitman
HWH PR/Social Media
(917)822-2591
lois@hwpr.com
About AdtekMedia and PumpTop TV
PumpTop TV is a leading nationwide digital media network located at-the-pump. Utilized by major brands such as American Express, Gatorade, Dunkin’ Donuts and Sony Pictures, PumpTop TV delivers a captivated audience of millions of consumers each week via an engaging and fully programmed mix of entertaining content and advertising. The network is owned and operated by AdtekMedia, Inc., a leading out-of-home digital media provider that combines inventory management and sales tools for out of home ad units and content insertion. . For more information, please visit www.pumptoptv.com.
About Outcast
Outcast is a leading digital out-of-home network and the pioneer in at-the-pump digital signage technology. With a reach of more than 25 million on-the-go consumers in the top DMAs each month, Outcast features premium programming and targeted advertising on 6,000 digital LCD screens nationwide. Patented pump-activation technology offers advertisers unprecedented precision and 100 percent measurability. The company has exclusive corporate relationships with Shell, ConocoPhillips, Holiday Superstations, and retail partnerships with Walgreens, Sears, Kmart, Albertsons, Stop N’ Shop and others. Outcast is privately held and is headquartered in Santa Monica, Calif. For more information, please visit www.Outcast.net.
Dena Cook
Brew Media Relations
PH: 310 526 8567
