April 22, 2009
Outcast Goes Beyond the Pump with Success of Mobile Platform; 25 Million SMS Coupons Delivered
Santa Monica, Calif. – April 22, 2009 – Outcast, (formerly known as Fuelcast) a leader in digital out-of-home media, with a nationwide network of 100 percent measurable fuel pump video displays, announced today the success of its mobile platform with more than 25 million SMS coupons delivered to date. Outcast’s user-activated mobile platform, the largest of its kind in digital out-of-home gives advertisers and retailers the ability to connect with customers on a one-to-one basis enabling continuous communication with on-the-go consumers after they leave the pump. Viewers can participate in the mobile campaigns by responding to text message calls to action or by entering their mobile number online, allowing them to download valuable content, register for sweepstakes and giveaways, receive customized SMS coupons and receive detailed driving directions sent directly to their mobile phones.
"Our mobile platform is dramatically extending the impact and reach of our digital outof- home network delivering exactly the kind of consumer engagement and interaction that marketers want. With our average redemption rate exceeding 25 percent, Outcast's mobile platform generates some of the strongest ROIs in the mobile industry," said Matthew Stoudt, CEO, Outcast. "Based on the platform's tremendous success and recent expansion, both retailers and other digital out-of-home networks are looking to us to develop and manage mobile marketing campaigns on their behalf, as well as monetize excess ad inventory with premium content downloads."
About Outcast
Outcast is a leading digital out-of-home network and the pioneer in at-the-pump digital signage technology. With a reach of more than 25 million on-the-go consumers in the top DMAs each month, Outcast features premium programming and targeted advertising on 6,000 digital LCD screens nationwide. Patented pump-activation technology offers advertisers unprecedented precision and 100 percent measurability. The company has exclusive corporate relationships with Shell, ConocoPhillips, Holiday Superstations, and retail partnerships with Walgreens, Sears, Kmart, Albertsons, Stop N’ Shop and others. Outcast is privately held and is headquartered in Santa Monica, Calif. For more information, please visit www.Outcast.net.
Vicky Nave
