Outcast consumers only stop when they have to. We help them make use of that precious time at the pump by entertaining them with localized, targeted content, including weather, sports and traffic reports, and ads that are relevant and highly targeted to their lifestyle and demographic. Our full-motion audio-video content directly reaches the most affluent, influential consumers. After they watch, they shop, racking up billions a year—all within steps of fueling up. On the day they gas up, overall purchases spike 35%.
The Outcast network boasts 19,000+ screens in high volume premium gas stations across the country. Millions of Nielsen-measured viewers discover Outcast at the pump monthly – and it works.
Key features of the Fuel Network include:
Source: 2013 Outcast Internal Data, MasterCard Advisors Group and Nielsen Intercept Study.
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