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Outcast Taps Nielsen Media, Metrics Model
Outcast Media, which operates a digital out-of-home video network reaching consumers at the gas pump, has signed a deal with Nielsen’s Interactive Market Systems to create a new [...]
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ABC Entertainment Inks Distribution Deal for…
Targeting consumers at the pump, “Jimmy Kimmel Live!,” “The View” and more ABC content will now screen on Outcast Media displays. Read more: The Hollywood Reporter
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Study: Young, Urban, Actives Over-Index On…
Outcast Media has been looking at the “ungettables.” This is the media company’s catchword for people who aren’t big media consumers, who are young, middle class-plus, and have [...]
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Outcast Hires In Detroit, Chicago And Los…
Outcast Media, the Santa Monica-based television network at the pump with over 17,000 screens across over 100 DMAs, has added three new hires as part of the company’s [...]
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Cynopsis Media: EXEC MOVES
Outcast Media, the out-of-home video network that operates over 17,000 screens at gas pumps nationwide, has made three additions to its sales team. Eric Davies has joined the company as Senior [...]
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Study: Platform engages consumers at the tank
While a growing number of consumers are moving online to stay current with news or shop, those consumers aren’t necessarily engaging with ads while in the online space. [...]
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Mazda Seeks Ungettables at Gas Pump
Outcast operates a television network pumping out a mix of content and ads to 15,000 screens at service stations in the US, reaching approximately 30 million viewers a [...]
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Gas Pump Videos Integrate Real-Time Ad…
Outcast Media, which supports a video network on gasoline pumps, will begin offering a variety of services pulled from the toolkit of search marketers. Nathan Gill, co-founder and [...]
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Outcast’s Pump Poll on WBBM-TV’s…
Tech Notes WBBM-TV 11/4/12 from Technogadgets® on Vimeo.
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Cynopsis: Digital highlights Mazda results
Today’s Cynopsis: Digital blog highlights the exciting results of Mazda’s recent campaign on the Outcast Fuel Network. To read the article on Cynopsis: Digital, click here. To read [...]
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Outcast Fuels Advertising Week
Ok, it’s not social and it’s not mobile, but Nathan made a powerful case for Outcast’s fastest growing TV network yesterday during his live streaming interview with the [...]
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TV Ad Campaigns Fail To Reach Audiences
In a recent article in the Financial Times, media writer Emily Steel points out a new study that shows that US television advertising campaigns are failing to reach [...]
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Outcast CEO Talks Changing Media Landscape
At the Outlook Leadership Conference in Salt Lake City Outcast CEO, Matthew Stoudt, spoke about the changing landscape of media and how to adapt and innovate over the [...]
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Outcast Rapidly Expands in Florida and Texas
Outcast is on a roll and we won’t be stopping any time soon. With new partnerships with Douglass Distributing and Sunshine Gasoline, including brands such as Chevron, Shell, [...]
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Executive Moves: April 23, 2012
Companies with recent executive moves include Outcast, Denihan Hospitality Group, The Leading Hotels of the World, Jewish Home Lifecare, TRAFFIQ, Scholastic and more. Outcast: Stephanie Dolgins, 40, joined [...]
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