Meet the active consumer, the 41 million most desirable people that advertisers covet. Outcast is poised to reach these affluent and well-educated influencers on its Fuel and Fitness networks. Since they’re always on the move, Outcast targets these highly desirable consumers at the two places they always stop: at the gas station and in the gym on the nation’s best fuel and fitness digital networks.
When they’re not on the road or in the gym, active consumers are influencing their friends’ and colleagues’ purchasing decisions on lifestyle accessories, technology, financial services, and cars. On average, the active consumer spends $644-per-month on credit cards—10% more than heavy primetime TV viewers who spend just $587 a month.
You know you want them, but here’s why you need to capture this elusive audience at the pump and in the gym. On average, they watch less TV than other Americans, with twenty percent of them never watching primetime TV at all. That makes Outcast’s television-quality, targeted one-to-one content and ads the best way to connect with actives. If you want to keep up with this fast crowd, you need to be faster. Let Outcast help you keep pace.