Outcast learned about four year-old Kyle Crawford who was recently diagnosed with aplastic anemia, and we immediately wanted to find out what we could do to help. Kyle is in desperate need of a bone marrow transplant by spring to save his life, but finding a half Caucasian half Asian donor has proved to be a major challenge. Because Outcast reaches 26 million on-the-go viewers every month at gas stations nationwide, Outcast helped the Crawford’s develop a PSA about Kyle’s plight for a bone marrow donor. The PSA has been airing at gas stations and has been receiving dozens of heartfelt responses about the spot on SaveKyle.org.
One viewer wrote: “I heard about Kyle from a good friend who saw your message at a gas station. She told me about the website. I am 50% Japanese and 50% Italian. I am not of Chinese decent so I am not sure I can help. If so, let me know how I can get tested in my area. God bless Kyle and your family.”
Outcast has the ability to reach that elusive, hard to reach viewer who can’t be captured through traditional media, and hopefully through the PSA airing at Outcast-outfitted stations nationwide Kyle will find a match. Additionally, Outcast captures potential donors who are active and busy and may not have time to spend on social media where they might learn about Kyle’s situation. The Outcast team hopes that through our extensive network we can help to spread awareness and find a donor. For more information about Kyle visit www.SaveKyle.org.
by Mary Lisbeth D’Amico www.Clickz.com May 16, 2013 The company’s target audience is what he calls “adventurous spirits” – active, outdoor-driven people, many of whom are males between [...]Keep Reading »
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