Ok, it’s not social and it’s not mobile, but Nathan made a powerful case for Outcast’s fastest growing TV network yesterday during his live streaming interview with the Huffington Post and again during his TechCrunch panel on Leading Edge technologies. As he said, Outcast at the pump captures millions of on-the- go consumers when they’re ready to buy – not while they’re “drooling on the couch”! He reminded the Advertising Week audience that Outcast customers spend upwards of $18 billion (that’s with a “b”) within four hours of fueling up, according to research Outcast did with MasterCard. Joining Nathan at Nasdaq for the late afternoon session, moderated by Anthony Ha of TechCrunch, was Brent Chudoba, VP & GM, Survey Monkey, Brad David, EVP, Photobucket, Andy Marks, Managing Director, Matter, Inc., Dean Stark, CEO, 4D Retail, and Khayyam Wakil, Chief Innovation Officer, Immersive.
by Mary Lisbeth D’Amico www.Clickz.com May 16, 2013 The company’s target audience is what he calls “adventurous spirits” – active, outdoor-driven people, many of whom are males between [...]Keep Reading »
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