Outcast Brings Up-To-The-Minute Headline News To Viewers At The Pump
SANTA MONICA, Calif. – February 21, 2012 – Outcast, the largest and fastest growing television network at the pump, and FOX News Channel, the most-watched cable news network, announced today an exclusive partnership to deliver daily news updates to on-the-go viewers while they fuel up. Outcast will deliver FOX News Channel content to over 13,000 screens nationwide, including top-of-the-line gas pumps from their partner, Gilbarco Veeder-Root, the worldwide fueling technology leader.
Outcast continues to introduce engaging content and new programming to meet the needs of their busy viewers who strive to stay informed and in-the-know but lead demanding lives. According to a recent Gfk MRI study adult fuel consumers are 68% more likely to be an influential consumer of the news.
“This exclusive partnership with the top-rated FOX News Channel enhances the programming for our 26 million drivers who spend 13% more time on the road than the average adult and find it increasingly difficult to stay up to speed with current events,” said Nathan Gill, Chief Revenue Officer from Outcast. “To help ensure a superior programming experience, the Outcast network receives daily updates from FOX so our viewers can stay informed with fresh and timely information.”
FOX News Channel has been the highest-rated channel in basic cable for ten years, and according to Public Policy Polling is the most trusted television news source in the country. In addition to Fox News Channel content Outcast also recently announced the addition of NFL Network to the programming lineup, which features NFL game highlights and Thursday Night Football information.
ABOUT OUTCAST MEDIA HOLDINGS, INC.
Outcast is the largest and fastest growing television network at the pump reaching 28 million monthly viewers at over 14,000 screens nationwide. With engaging content that is relevant to our viewers, Outcast meets the needs of a new generation of sophisticated, multi-tasking consumers who are on-the-go and can’t be reached through traditional media. The company is privately held and is headquartered in Santa Monica, California, with offices in New York City, Detroit and Chicago. For more information, please visit www.Outcast.net
A new deal is bringing Fox News content to Outcast’s PumpTop TV, a digital out-of-home network that delivers video content to displays in gas pumps. Read the rest [...]Keep Reading »
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