If you have a sore throat and runny nose because of allergies, chances are you do not want to spend a lot of time beside a gasoline pump. But if you find yourself there, a new digital advertising campaign for Halls aims to convince you — with the aid of real-time pollen-count forecasts — that you should buy its cough drops.
Read the rest at New York Times.
by Mary Lisbeth D’Amico www.Clickz.com May 16, 2013 The company’s target audience is what he calls “adventurous spirits” – active, outdoor-driven people, many of whom are males between [...]Keep Reading »
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